The Achievement of Arms

What’s in a name? That which we call a rose

By any other word would smell as sweet.

Our identity as the Worshipful Company of Gunmakers certainly transcends the words themselves. In fact, our particular style of Livery is a unique combination of our heritage, the work of the Proof House and the Clerk’s office, and the day-to-day contributions of the Court, Wardens and Liverymen. All of this under a golden coat of arms that to our best knowledge first appeared in the late 1600s.

What follows is an account of how a small team of people at the Livery came to understand that our bold crest is just a logo after all, and that our coat of arms is something subtly different.

 

The needs of a digital age

In the process of working towards creating a consistent and increasingly digital identity for the Livery it became clear that the images we’ve been using weren’t available in sufficiently high-quality formats to always look good in 2025. You may have noticed from time to time that our old coat of arms looked lower definition than it should in our printed materials. The Crown GP, in contrast, is more frequently used now because we have a very high-quality version.

Under Colin Burrows the communications sub-committee resolved to create a modern high-definition version of our coat of arms to be used across the Livery. Colin and Philip Montague (Monty) began the search for a graphic illustrator that could reproduce the coat of arms for that purpose. The result was a firm result, but because of the complexity of the image, a high cost.

Establishing the right protections

At the same time the Master (Richard Hefford-Hobbs) had resolved to begin establishing legal protection of our visual identity in anticipation of having more prominence overseas in support of the Gunmakers 400 year anniversary.

These parallel conversations yielded two actions. The first was to establish precisely what we were protecting, the second was to establish if there was any protection attached to our arms as recorded at the College of Arms. The assumption being that if we were able to establish a registered and approved Coat of Arms that this may be sufficient protection for the Gunmakers’ Livery.

 

The College of Arms

It was determined that the best way to resolve a number of these threads simultaneously would be a visit to the College arms. The intention to secure both a digital copy of our arms, and confirmation of precisely what is on record. Monty was introduced to the College of Arms by Professor David Williams and visited with William Hunt TD BA FCA, past Windsor Herald of Arms in Ordinary. What was revealed in person is that our coat of arms, as recorded and registered for posterity, is not quite what we were expecting.

The Achievement of Arms of the Worshipful Company of Gunmakers as recorded at the College of Arms

The Coat of Arms, hand painted into record at the College of Arms was nearly as you see above. The golden shield was exactly as above, and not the more ornate version seen on what we have been using. The feathers were also absent in the register but are noted in the description. As is the helmet itself, though the wreath and scimitar were present. These omissions in the painting were only because of a lack of space in the register. We were not permitted to take a photograph inside the College of Arms but Monty took down detailed notes of the differences.

Absent entirely from the College of Arms were the canons, banners, and other armaments that surround the shield. These are as Prof. Williams aptly described ‘a confection’ have now been confirmed as much.

On a subsequent visit to create photography for the Proof House website Monty identified that our actual coat of arms was already on display on the left hand side of the letters patent in the Court Room at the London Proof House.

The image above, and the arms we are now using as a working logo, is a photograph of the letters patent version in the Court room at the Proof House. You’ll notice that feathers and gold frame have a slightly washed-out appearance towards the bottom. This is where it was otherwise impossible to remove the influence of light on the glass over the letters when they were photographed.

We think you’ll agree it is an exceptional reproduction, at no-cost, that scales up and down brilliantly for use on our formal written material like proposer and sponsor forms. Most importantly it forms the basis of our soon to be launched new website. Where this coat of arms will become our new logo, and where its colours and form will influence the visual identity of the Company for years to come.

It’s our ultimate intention to use the Achievement of Arms as recorded at the College of Arms as our working logo, and that our ornate logo will continue to be used for ceremonial purposes.

The formal description of our Coat of Arms:

Argent two flintlock muskets crossed in saltire between in chief the monograms GP and in base V both royally crowned to the dexter a barrel of gunpower to the sinister three round shot all proper.

Crest on a wreath argent and gules a panache of ostrich feathers argent issuant therefrom a dexter arm in armour sable garnished or embowed the hand holding a scimitar proper

The mantling argent a gules.

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